This skin-friendly preservative is eco-certified, COSMOS and BDIH-compliant, and approved for natural cosmetics. We use it to ensure our shampoos don’t become homes to unwanted bacteria.
*The ingredients in this preservative (Sodium Benzoate and Potassium Sorbate) are subject to usage restrictions. We keep its usage to under 1% as per the EWG guidelines.
Citric acid is derived from citrus fruit. We use it to balance the pH levels in our shampoos to ensure they’re just right for your hair. Natural: yes Vegetarian: yes Vegan: yes EWG rating: 1
Cinnamon essential oil is derived from the bark of cinnamomum trees. We use it for its anti-microbial and antioxidant properties, as well as its warming, spicy scent. Natural: yes Vegetarian: yes Vegan: yes EWG rating: 1
Titanium dioxide is derived from titanium and oxygen. We use it as a colorant to achieve bright whites. Natural: yes Vegetarian: yes Vegan: yes EWG rating: 1
